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Insights
Insights
Field notes from the desk.
A running series on what actually works when selling into Japan, written by the people staffing booths, answering inquiries, and opening distributor conversations. New pieces publish regularly across the four tracks below.
Latest posts
- Selling a Consumer Product in Japan: Retail vs. D2C
- Why B2B SaaS Deals Stall Out in Japan
- Selling Medical Devices in Japan: The Real Timeline
- 3 Channels That Actually Move B2B Buyers in Japan
- How Japan Sales Outsourcing Actually Works
- Distributor or Direct Sales in Japan? How to Decide
- 4 Reasons Trade Show Booths Fail in Japan
- CEATEC: What It Takes to Actually Win Buyers
- FOODEX JAPAN: Why Most Booths Get Skipped
- JAPAN BUILD Tokyo: Who’s Really Buying
Exhibition playbooks
Booth staffing, card-exchange scripts, PR to fill a stand, and same-week follow-up systems for specific Japanese trade shows.
Demand generation in Japan
What actually works in Japanese B2B marketing, from taxi advertising and OOH through seminars to the SDR handoff.
Outbound and channel development
How distributor, trading company, and direct end-user relationships get built in Japan, sector by sector.
Market-entry mechanics
Entity timing, pricing localization, hiring, and the operational questions that come up before a first Japan deal.
Let’s Talk
Let’s scope your Japan entry.
A first call is a working session, not a pitch. Bring your product and your target buyer, and you will leave with a read on the Japanese market, the likely route in, and a specific number for what an engagement costs.
Prefer email? aron.umezu@salesbuilder.jp
Your sales team in Japan
