EXHIBITION
Trade Show & Exhibition Support in Japan
Exhibition Support
Turn a trade show floor into a Japan sales pipeline.
Japanese trade shows are still where B2B relationships start, and most foreign exhibitors waste them. A booth staffed by people who cannot sell, in a hall where nobody knew you were coming, produces a stack of business cards and nothing else. We run the whole show: the stand people stop at, the PR that fills it, the reps who sell at it, and the follow-up that converts it.
What’s included.
Booth design and build
A stand designed for how Japanese attendees actually move through a hall, so the right buyers stop rather than walk past.
PR and pre-show demand
Japanese press releases and coordinated PR ahead of the show, so buyers arrive already knowing who you are.
Native reps selling on the floor
Sales professionals from Keyence, Recruit, and major staffing firms working your booth, qualifying in real time rather than handing out brochures.
Same-week Japanese follow-up
Every card is contacted in Japanese while the conversation is still warm, and handed to you as a qualified meeting.
How It Works
A go-to-market plan first. Then the people to execute it.
We do not start dialling on day one. Every engagement runs through the same six steps, and you see the strategy before anyone contacts the market on your behalf.
Discovery and ICP
We start with a working session on your product, your best existing customers, and where you already win. From that we define the ideal customer profile for Japan, which is rarely a copy of the one that works at home.
Hypothesis from proven plays
We map your case against engagements our reps have already run across more than 50 industries, and form a hypothesis about which buyer, which message, and which route into the market opens fastest.
Go-to-market strategy
We build the Japan GTM plan: positioning, pricing posture, whether you go direct or through distributors, and the order in which segments get attacked.
Target list from 10M+ companies
We extract your target account list from a database of more than 10 million Japanese companies, filtered down to the ICP rather than bought as a generic list.
Inbound and outbound execution
Outbound opens accounts and distributors, marketing and PR generate the inbound, and the desk answers and qualifies everything in Japanese on Japan time.
Find the growth pocket, then push
We review weekly where the response is genuinely strong. Once a segment shows real traction, we concentrate resource into it and drive it hard instead of spreading effort evenly.
Questions.
How is exhibition work priced?+
Exhibition engagements combine the standard setup fee and retainer with performance-based pricing charged per qualified appointment generated. We give you the specific numbers on the first call.
Do you cover every major Japan trade show?+
We scope rep availability against your specific show and dates. Tell us the event and your target volume and we will confirm coverage.
Can you handle the booth build as well as the selling?+
Yes. Booth design and build, PR, on-site selling, and follow-up can be taken as one engagement or scoped individually.
Can we book Exhibition Support on its own?+
Yes. It runs standalone or combined with Marketing Support and Sales Support. Most companies start here because the show date is already committed.
Let’s Talk
Let’s scope your Japan entry.
A first call is a working session, not a pitch. Bring your product and your target buyer, and you will leave with a read on the Japanese market, the likely route in, and a specific number for what an engagement costs.
Prefer email? aron.umezu@salesbuilder.jp
Your sales team in Japan
