MARKETING
B2B Demand Generation & Marketing in Japan
Marketing Support
Marketing that lands with Japanese buyers, not a translated deck.
Japanese buyers evaluate vendors differently. They expect more detail earlier, weight different proof points, and read a thin one-pager as a signal that you are not serious about the market. Material that converts at home routinely underperforms here for reasons that have nothing to do with language quality. We build the demand generation in Japanese, for the Japanese buying process, and wire it directly into the sales motion.
What’s included.
Positioning and messaging for Japan
Built around how your target buyer here evaluates a vendor, not translated line by line from your home-market pitch.
Landing pages, collateral, and video
Japanese landing pages, sales decks, one-pagers, and video produced to the level of detail Japanese buyers expect.
Seminars, paid media, and SDR
Webinars and seminars, paid campaigns, and an SDR motion that follows up on every lead rather than collecting form fills.
OOH, taxi advertising, PR, and influencer
Offline and earned channels that carry real weight with Japanese executives, coordinated with your show calendar and outbound.
The Funnel
Full-funnel, and connected to the people who follow up.
Most Japan marketing engagements stop at the lead. Ours run the whole funnel and hand into a sales desk, because a lead that nobody calls in Japanese, on Japan time, is not a lead.
Getting known in a market where nobody has heard of you yet. Taxi advertising and OOH, which carry unusual weight with Japanese executives, plus PR into the Japanese trade press and influencer work where the category supports it.
Giving a Japanese buying committee enough to build an internal case. Seminars and webinars, Japanese landing pages, product video, case studies, and the level of specification detail buyers expect before they will take a meeting.
Turning interest into a calendar entry. Paid search and retargeting into a Japanese-language SDR motion, where every inbound lead is qualified and worked rather than emailed once and left in the CRM.
Qualified leads move into the sales desk with full context, so marketing is measured on pipeline contributed rather than on form fills, impressions, or a monthly report nobody acts on.
How It Works
A go-to-market plan first. Then the people to execute it.
We do not start dialling on day one. Every engagement runs through the same six steps, and you see the strategy before anyone contacts the market on your behalf.
Discovery and ICP
We start with a working session on your product, your best existing customers, and where you already win. From that we define the ideal customer profile for Japan, which is rarely a copy of the one that works at home.
Hypothesis from proven plays
We map your case against engagements our reps have already run across more than 50 industries, and form a hypothesis about which buyer, which message, and which route into the market opens fastest.
Go-to-market strategy
We build the Japan GTM plan: positioning, pricing posture, whether you go direct or through distributors, and the order in which segments get attacked.
Target list from 10M+ companies
We extract your target account list from a database of more than 10 million Japanese companies, filtered down to the ICP rather than bought as a generic list.
Inbound and outbound execution
Outbound opens accounts and distributors, marketing and PR generate the inbound, and the desk answers and qualifies everything in Japanese on Japan time.
Find the growth pocket, then push
We review weekly where the response is genuinely strong. Once a segment shows real traction, we concentrate resource into it and drive it hard instead of spreading effort evenly.
Questions.
Do you run the campaigns as well as building the assets?+
Yes. Paid media, taxi advertising and OOH, seminars, PR, and influencer work can all be run as part of the engagement, and are wired into SDR follow-up rather than handed off as a deliverable.
Why taxi advertising and OOH for B2B?+
In Japan these reach senior decision makers in a way that is hard to replicate online, and they lend a foreign brand a level of legitimacy that matters when nobody in the market has heard of you yet.
How do you measure it?+
On pipeline contributed and meetings booked, not impressions or form fills. Because the same team runs the follow-up, we can attribute what actually converted.
Can this run without the other services?+
Yes, though it works best alongside Sales Support, because demand generation in Japan underperforms when nobody is following up in Japanese on Japan time.
Who writes the Japanese?+
Native Japanese marketers and sales professionals, working from your positioning. Your head office reviews in English.
Let’s Talk
Let’s scope your Japan entry.
A first call is a working session, not a pitch. Bring your product and your target buyer, and you will leave with a read on the Japanese market, the likely route in, and a specific number for what an engagement costs.
Prefer email? aron.umezu@salesbuilder.jp
Your sales team in Japan
