Insights
Field notes from Japan.
What actually works when selling B2B in Japan, from the reps doing it.
Exhibition playbooks
Exhibition playbooksJAPAN BUILD Tokyo: Who’s Really Buying
Who actually holds budget at JAPAN BUILD Tokyo, and why the sales cycle runs longer than expected.
Exhibition playbooksFOODEX JAPAN: Why Most Booths Get Skipped
Why most FOODEX booths get walked past, and how to get a product tasted and followed up on.
Exhibition playbooksCEATEC: What It Takes to Actually Win Buyers
What CEATEC is for, who really walks the floor, and how to get a booth to convert.
Exhibition playbooks4 Reasons Trade Show Booths Fail in Japan
The 4 reasons trade show booths fail in Japan, and how exhibition pricing actually works.
Demand generation
Demand generationSelling a Consumer Product in Japan: Retail vs. D2C
Why most consumer brands underestimate Japanese retail gatekeeping, and how to decide your first move.
Demand generation3 Channels That Actually Move B2B Buyers in Japan
Why campaigns that work at home fall flat in Japan, and the 3 channels that actually generate qualified conversations.
Outbound & channels
Outbound & channelsDistributor or Direct Sales in Japan? How to Decide
The real decision criteria for choosing a distributor versus direct sales in Japan.
Outbound & channelsHow Japan Sales Outsourcing Actually Works
What a Japan sales outsourcing engagement really looks like day to day, and how to tell if it's working.
Market-entry mechanics
Tell us what you sell.
We will tell you how it sells in Japan. A first call is a working session, not a pitch.